Best practices for bringing SMS marketing campaigns into your business include:

Get consent: Obtain permission from customers to receive SMS messages by offering opt-in opportunities through your website, social media, and email campaigns.

Keep it brief: Create concise and engaging SMS messages that provide value to your audience. Make use of personalization, a clear call-to-action, and a sense of urgency when appropriate.

Know your audience: Use SMS marketing automation to divide your subscribers into segments based on demographics, preferences, or purchase history. This allows for targeted messaging and better response rates.

Test and optimize: Experiment with different timing and message formats to dial in the resonance with your audience. Use analytics to track performance and make data-driven optimizations.

Make unsubscribing easy: Even though you have consent to send text messages, people have the right to change their minds. Include a simple unsubscribe link (or instructions) at the end of every marketing text.